When Everyone is Losing Reputation, What Holds?

Brand Finance's Global Soft Power Index 2026 found something that deserves more attention than it has received. Across a...

Where Reputation Is Formed Before You Can See It: The conversations shaping how organisations are understood across Africa and Asia are moving out of public view

WHERE REPUTATION IS FORMED BEFORE YOU CAN SEE ITFor years, reputation monitoring has been built around a relatively visi...

Is your Organisation Giving Communications Something Authentic to Communicate?

Organisations spend considerable time deciding what they want to be known for. They define their values, develop positio...

Reputation risk does not begin with a headline

By the time an issue reaches the communications team, a decision has usually already been made about how much room there...

The Most Neglected Communications Function in Emerging Market Organisations Is Also the Most Consequential.

Ask many senior leaders in African organisations what their communications teams does and they will describe it in exter...

Why Trust, Not Crisis Management, Should Be Africa's Next Communications Strategy

Most organisations have a crisis manual. Few have a trust strategy. That gap is quietly becoming Africa's biggest commun...